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Trade Marketing Specialist - On Trade Channel

Lissabon, Portugal Field Sales Gepubliceerd op: 13/09/2022 79525

Are you looking for new challenges and personal growth within CCEP? We have an opportunity for you!

Do you have the power to influence and network?
Do you focus on objectives and invest energy to continue growing?

Does the will to win translate into concrete results?

Trade Marketing Specialist - On Trade Channel

Mission :

In an increasingly competitive and challenging market, at CCEP we see the role of Customer Marketing as pivotal to delivering our business performance. The team manage and implement the agreed Away From Home strategy, defines and controls cross-sectional plans and actions aligned with strategic principles defined for all segments and environments, which guarantee the increase of NSR and the increase of visibility, numerical distribution and market share, allowing with greater proximity to customers, to meet the needs of consumers.

Main responsibilities:

• Develop shopper propositions based on insights that support brand activation and the category strategies whilst monitoring budgets & promotion spend (depending on segments) and evaluating impact.

• Develop and maintain a mutually beneficial customer contact strategy and help broaden engagement with our key customers.

• Manage relationships with external agencies to ensure we develop physical and digital campaigns to the highest quality for our customers and environments whilst ensuring we meet the expected ROI.

• You will participate in the design of the photos of success for the various segments of the market and develop the actions necessary for its materialization, according to the specificity of the channel in which it operates.

• Work collaboratively with the CCEP portfolio development team to guide and ensure that brand programs and NPD are developed and optimized for the right environment and key shopping mission within it, meeting the needs of key stakeholders operating within that (customer) environment.

• Work with your category team to develop a clear vision for the soft drinks category, creating a framework for growth, with a clear & relevant category strategy for your key customers & environments.

• Work in collaboration with AFH Area Managers as well with the Horeca Organized key accounts, RGM and other Ops Marketing functions, to ensure alignment and execution against the category, brand and Channel strategies.

• Work with European Group, other CCEP countries and external providers, to bring innovation and new thinking to the team and to our customers.


Coca-Cola Europacific Partners (CCEP) is a leading consumer goods company (FMCG) and the world's largest independent Coca-Cola bottler. With a dedicated team of 33,200 people serving customers in 29 countries, we produce, sell and distribute the world's most loved beverage brands to more than 600 million people, including Coca-Cola®, Fanta®, Powerade®, Glaceau Vitaminwater®, Monster® and Capri-Sun®. And we want to have a team as diverse as our products - with a culture that fosters belonging and inclusion. One that allows everyone to be themselves, whatever their background or experience. From gender, age and ethnicity to sexual orientation and different abilities, we welcome people from all walks of life and empower unique perspectives. We recognise we have some way to go, but we will get there with the support of our people. They are the ones who drive our future growth.

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